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Collin Douma Consults
thinking business.Building brands.Earning trust.
Most Slide decks document Problems.
Brand Strategy answers These QuestioNS
Who? brand Target Market
Dell Technologies: From rigid demographics toward shared mindsets & values
What? Brand Archetecture
Ford Pro: 70+ B2B product and service silos became one customer-first brand.
When? Communications Planning
Gillette Fusion Proglide: Earned 50% target awareness before the first ad ran.
Where? Media Strategy
Hasbro: Digital spend from 20% to 80% while growing marketshare
Why? Customer Insights
Nerds: From product portfolio led to story led brand building
How? Brand operations
Kore Infrastructure: Increased marketing productivity 3-4x with AI engine
Significant
Milestones
Kore Infrastructure
The reactor that converts organic waste into Carbon-Negative Energy.
Proprietary AI (RAG) system, achieving 3-5x marketing productivity gains.
Ford Pro
"From solo contractors to Fortune 500 fleets, we power the growth and productivity of businesses on the move."
Brand positioning for Ford Pro ICE and BEV fleets, SaaS, charging solutions, and more.
Hasbro
Industry-leading ethical marketing for kids.
Industry-first global media team (130+ people, 37 markets).
MIT
Certified in "Generative AI for Digital Transformation"
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Gillette
Helping men look, feel, and be their best.
Brand and GTM strategy for the fastest-to-$billion brand valuation in P&G history.
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Dell Technologies
Campaign Insight:
"Technology is no longer the limit for your potential to change the world."
Speaker & Guest Lecturer
On mission-driven marketing and radical trust at over 30 Universities and conferences.
Marketing THAT
moves the mission
Nichole Rex, VP GLobal Campaigns, Dell Technologies
"Your partnership and wisdom helped us get here!!! We are proud of this ONE Pan-Dell campaign."
Austin Lally, CMO / BFL, Gillette, P&G
"Collin is a world-class brand builder. He accelerated my personal development in digital. He listens, acts, and makes collaboration fun.
Iain Lanivich, Head of Creative & Content
"Collin is a very passionate strategist who digs deep into understanding the brand, business, and mindset of the customer."
Wiebe Tinga, Chief Commercial Officer, Hasbro
"I was surprised and pleased that you were able to get us up and running as quick as you did"
Guiding Principles
For Mission Alignment
[1]
Truth Well Told
The tagline from the first agency I worked at, McCann, stuck with me. I try to live up to it, and I've found that only the most successful companies commit to this kind of work.
[2]
Decide and Adapt
Make it happen, and adapt when you get it wrong. It's marketing. It's life.
[3]
Kill It or Bill It?
Know what's critical and deliver the absolute best you can. Kill it. Know when it's not the time for perfection. Bill it. This takes wisdom. I'm still working on it.
[4]
Credibility is Earned by Character,
Not Wealth
If you want to change the way the world sees your brand, you first have to change the way your brand sees the world.
Keep It
"reel"
So many great teams, so many great projects, so many FTWs!
"Technology is no longer the limit for your potential to change the world" Oh the places we'll go!
Merge commercial, fleet, SaaS, small business, finance and service into one brand? We got you!
We created the most successful marketing campaign in Gillette's history by turning skeptics into believers. (Including P&G!)