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Collin Douma Consults
Purpose Driven Marketing Consultant
Open to Fractional, Contract, or Permanent Placement
(with the right mission)
After 20+ years in advertising,
It's the purpose driven work that makes it worth while
Brand Strategy & Repositioning
Ford Pro: Sustainability for the bottom line, and environment.
Evian: Exactly as nature intended. Made by the French Alps
AI-Powered Marketing Ops
Kore Infrastructure: Climate Tech, RAG Creative System
MetLife Insurance: Generative AI for Digital Transformation
Go-To-Market Strategy
Dell Technologies: Pan Dell Global Strategy
Amtrak: Passenger Bill of Rights
Team Building & LeadERSHIP
Hasbro: 130 people, 37 markets. Benchmark in ethical kids marketing.
Ford: Global HR guidelines for employee social participation
Contributing to the mission
Gillette: Man at his best, with Boy's and Girls Club of America
WarChild: Protect and support the well being of children affected by war
Significant
Milestones
Kore Infrastructure
The reactor that converts organic waste into Carbon-Negative Energy.
Proprietary AI (RAG) system, achieving 3-5x marketing productivity gains.
Ford Pro
"From solo contractors to Fortune 500 fleets, we power the growth and productivity of businesses on the move."
Brand positioning for Ford Pro ICE and BEV fleets, SaaS, charging solutions, and more.
Hasbro
Industry-leading ethical marketing for kids.
Industry-first global media team (130+ people, 37 markets).
MIT
Certified in "Generative AI for Digital Transformation"
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Gillette
Helping men look, feel, and be their best.
Brand and GTM strategy for the fastest-to-$billion brand valuation in P&G history.
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Dell Technologies
Campaign Insight:
"Technology is no longer the limit for your potential to change the world."
Speaker & Guest Lecturer
On mission-driven marketing and radical trust at over 30 Universities and conferences.
Marketing THAT
moves the mission
Nichole Rex, VP GLobal Campaigns, Dell Technologies
"Your partnership and wisdom helped us get here!!! We are proud of this ONE Pan-Dell campaign."
Austin Lally, CMO / BFL, Gillette, P&G
"Collin is a world-class brand builder. He accelerated my personal development in digital. He listens, acts, and makes collaboration fun.
Iain Lanivich, Head of Creative & Content
"Collin is a very passionate strategist who digs deep into understanding the brand, business, and mindset of the customer."
Wiebe Tinga, Chief Commercial Officer, Hasbro
"I was surprised and pleased that you were able to get us up and running as quick as you did"
Guiding Principles
For Mission Alignment
[1]
Truth Well Told
The tagline from the first agency I worked at, McCann, stuck with me. I try to live up to it, and I've found that only mission-driven companies tend to commit to this kind of work.
[2]
Decide and Adapt
Despite what they tell you, not everything lasts forever. I lean towards moving forward rather than delaying from fear of making the wrong decision. Make it happen, and adapt when you get it wrong. It's marketing. It's life.
[3]
Kill It or Bill It?
Know what's critical and deliver the absolute best you can. Kill it. Know when it's not the time for perfection. Bill it. This takes wisdom. I'm still working on it.
[4]
Credibility is Earned by Character,
Not Wealth
Throwing money at it doesn't work. If you want to change the way the world sees your organization, you first have to change the way your organization sees the world.
Keep It
"reel"
So many great teams, so many great projects, so many FTWs!
"Technology is no longer the limit for your potential to change the world" Oh the places we'll go!
Merge commercial, fleet, SaaS, small business, finance and service into one brand? We got you!
We created the most successful marketing campaign in Gillette's history by turning skeptics into believers. (Including P&G!)